Recent update from Google indicating their CPA business of Google Affiliate Network (GAN) will be shut down. Internet marketer or publishers affiliated with this service is supported to “earn revenue” through Adsense. Google annouces that they are investing in the rapid “growing area” such Product Listing Ads, remarketing and Conversion Optimizer.
Publishers can continue to earn revenue through the AdSense network. And marketers can take advantage of other CPA-oriented Google tools like Product Listing Ads, remarketing and Conversion Optimizer to drive valuable online sales and conversions
During the closing period, GAN will continue to support their customers and no longer new product added. On July, GAN will disable publisher relationships from advertiser programs.
MarketingLand attributed this announcement as “indirectly blaming the rapid evolution of CPA marketing”.